UK Cabinet Reshuffle: Potential Implications for Digital Market Regulation and Economic Growth
- James Ross
- Sep 7
- 4 min read
Executive Summary
This report analyses the potential implications of the recent UK cabinet reshuffle on the nation's digital market regulation and growth strategy. The key personnel change is the appointment of Lucy Rigby MP, KC, as the new Economic Secretary to the Treasury. Her extensive background in competition and consumer law, coupled with a stated interest in Financial Technology (Fintech), signals a potential shift towards more technically-led and assertive regulatory oversight. This appointment is set against the backdrop of the departure of Investment Minister Baroness Poppy Gustafsson, who brought direct tech industry experience to the government.
Our analysis indicates that the new minister's expertise will be crucial in guiding the implementation of the Digital Markets, Competition and Consumers (DMCC) Act. The primary implications are likely to be seen in four key areas: a continued policy push for innovation in Fintech and digital assets; robust enforcement of competition law targeting major technology platforms; enhanced consumer protection measures against online financial crime and data misuse; and the central challenge of balancing this pro-competition, regulatory stance with the government's explicit pro-growth agenda, exemplified by the "Leeds Reforms."
The conclusion is that while the new appointment may lead to a more dynamic and competitive digital economy, the minister's critical task is to ensure this regulatory framework simultaneously enhances the UK's attractiveness as a premier destination for global investment.

Introduction
A recent cabinet reshuffle has led to a significant change within HM Treasury's junior ministerial team, with the appointment of a new Economic Secretary. This report provides a detailed analysis of this appointment and the departure of the UK's investment minister. It will explore the substantive implications for the UK's regulatory trajectory concerning the digital economy, with a particular focus on the financial services and technology sectors. The change is contextualised by the ongoing implementation of the Digital Markets, Competition and Consumers (DMCC) Act and the government's stated objective of fostering investment and economic growth.
Key Personnel Changes
The reshuffle's most salient development for the City of London is the appointment of Lucy Rigby MP as Economic Secretary to the Treasury, replacing Emma Reynolds MP. This role is pivotal in shaping the regulatory environment for the financial services sector. Concurrently, the departure of Baroness Poppy Gustafsson as investment minister vacates a position held by an individual with direct, high-level entrepreneurial experience in the technology sector, creating a potential vacuum in the government's engagement with tech scale-ups and international investors.
The New Economic Secretary: A Profile of Lucy Rigby MP, KC
The new Economic Secretary, Lucy Rigby, possesses a robust legal background in competition and consumer law. Before entering Parliament, she was a partner at a law firm specialising in these domains, focusing on large-scale collective redress and opt-out collective actions before the Competition Appeal Tribunal. This experience indicates a granular understanding of the legal and economic principles that underpin market regulation and antitrust enforcement.
Her parliamentary record further demonstrates a specific interest in the digital economy through her membership in the All-Party Parliamentary Groups (APPGs) for Digital Inclusion and Financial Technology (Fintech). This suggests a sophisticated engagement with the policy challenges and opportunities within the UK's technology and financial services ecosystems. While no formal statement has been issued mirroring the exact language of previous ministers, the core remit of her role remains aligned with the government's overarching strategy to "harness the might of our financial services sector, and drive investment and growth," as articulated by the Chancellor, Rachel Reeves.
Potential Implications for Digital Market Regulation and Growth
The appointment of Lucy Rigby is particularly timely, coinciding with the operationalisation of the Digital Markets, Competition and Consumers (DMCC) Act. As Economic Secretary, she will be central to overseeing the Act's application, especially its interface with the financial services sector.
Her expertise in competition law is likely to inform a rigorous and technically-led approach to digital market regulation, with several potential consequences:
Financial Technology (Fintech) and Digital Assets: Her established interest in Fintech may signal a continued commitment to advancing the UK's position as a global hub. Policy focus could intensify on the evolution from Open Banking to a broader Open Finance framework, the establishment of a clear regulatory perimeter for cryptocurrencies and digital assets (including stablecoins), and ongoing research into Central Bank Digital Currency (CBDC). Her legal background will be critical in navigating the complex legislative and regulatory architecture required for these initiatives.
Competition in Digital Markets: With her profound experience in competition law, the new minister is uniquely positioned to scrutinise the intricacies of markets dominated by major technology platforms. Her perspective will likely influence the Treasury's dialogue with the Competition and Markets Authority (CMA) as it exercises its new powers to designate firms with "Strategic Market Status" (SMS) and impose binding conduct requirements and pro-competition interventions under the DMCC Act.
Consumer Protection in the Digital Age: Her tenure at the consumer advocacy group Which? Suggests a predisposition towards robust consumer protection. This could manifest in enhanced regulatory scrutiny of digital advertising, data portability and privacy frameworks, and more aggressive measures to combat authorised push payment (APP) fraud and other forms of online financial crime.
Investment, Growth, and the 'Leeds Reforms': A primary challenge for the new Economic Secretary will be to reconcile a potentially more interventionist regulatory stance with the government's explicit growth agenda, partly articulated through the Chancellor's "Leeds Reforms" aimed at cutting "unnecessary financial red tape." Achieving a balance between fostering competition and maintaining the UK's attractiveness to international investment will be paramount. Her ability to collaborate effectively with Chancellor Rachel Reeves and the wider Treasury team will be decisive in shaping policies that stimulate capital investment without compromising market integrity.
Conclusion
The recent cabinet reshuffle installed an Economic Secretary with deep, technical expertise in competition and consumer law. This appointment suggests a period of legally-grounded and more assertive regulatory oversight for the UK's digital markets. While specific policy trajectories are yet to be fully articulated, the direction of travel points towards a continued focus on competition, innovation in financial technology, and robust consumer protection. The critical task for the new minister will be to implement the UK's new regulatory framework in a manner that fosters a dynamic and competitive digital economy while simultaneously cementing the UK's status as a premier destination for global investment.